I love being born in this time and I don’t know how I could have lived at any other time in history. New technological advances have made my life easier as a home business owner. I’m excited about the possibilities available with technology today and excited about the thoughts on the technology that will be available very soon.
The purpose of this article is to share with you, as a home-based business owner, some insights on how current technological advancements are improving the way we can run our businesses. If you live in the past, it is time to change your mind and use technology to your advantage.
Here are three things to think about as a work-from-home entrepreneur:
Social media and Web 2.0 have changed marketing. The old rules of advertising made it difficult for a home business to compete with larger companies. The Internet, through search engines, web 2.0 and social networks has changed everything for the benefit of the smallest operators. Yes, large companies can use the Internet, but if you target your market correctly, you can still be very successful.
Smartphones have improved people’s lives I came very late to the idea of a smartphone, even though I have worked in the industry for many years. But now, I don’t know how I ever lived without one. I started with a BlackBerry, went to an HTC, and now I could never live without my iPhone. It’s so damn convenient. I can send and receive emails, make calls, send and receive text messages and there are many other applications that improve my life. It brings me back so long. I can answer a lot of emails and work during my free time during the day. For example, I often write articles on my iPhone during the day if I’m waiting in a cafe or something. I generally save about an hour a day.
You can run a business from home but sell to the world. The Internet, in my opinion, has had the greatest influence on humanity of all inventions. Now, with an internet connection, I can sell my products from home anywhere in the world. Previously, as a home-based business owner, my target audience would probably be limited to the surrounding suburbs.
Technology has changed the world, and as you can see from the above, there are three technological advancements that have had the most dramatic effect on home businesses.