Many bands and artists do a good job of self-managing their careers in today’s independent DIY music environment. Many of them can find a semblance of success if they are diligent about it, have some connections, and are able to raise awareness for their project. But most of the time, with a few exceptions, they find that only so far can they accelerate the band or their career. There may come a time when an artist feels trapped in his place. This is when an artist can start thinking about professional artist management. However, when pursuing a professional representative in the music business, the artist must have achieved a certain level of success before a good company, one that can actually do something for an artist’s career, will consider a firm of list.
High-profile artist management companies that run musicians’ careers will generally only hire a band for management that is signed to a label, is touring extensively, and has already created a regional buzz. In recent years, some management firms, like record labels did, hired a band or artist with great potential with the idea of developing them and turning them into everything they could be. The reality today is that professional management companies no longer do that. They are only interested in acts that are seriously well developed. The responsibility for developing an artist to the point where a good manager is interested rests with the artist himself or a well-connected artist development company.
Today’s bands and artists are discovering that hiring the services, advice, and guidance of an independent music management consultant who specializes in artist development can be a useful tool in preparing and making them attractive to a professional band manager. or an artist manager. A good freelance music consultant can help build a strong foundation, raise awareness through advertising and the press, assist in fanbase and market expansion strategies, and essentially do everything a manager could do. if you are interested in investing time and money in development. But sadly they are not.
You need to have a solid foundation of advertising, independent record sales, music distribution, and basically a BUZZ already built and ready to hand over to a management company. A good music business consultant can help you get there and become an attractive musical entity for a professional artist manager.
© 2009 Ken Cavalier All rights reserved worldwide