Using news clips in your video productions increases credibility

News clips


News clips from before the 20th century were called “reels,” but they can still be reliable and trustworthy additions to most news video clips today. Recorded events, especially those that have historical significance, are instantly recognized by the viewer and can add tons of credibility, style, and structure to an otherwise monotonous narrative.

News image clips can be easily “dropped” or added to larger videos to produce custom finished pieces. Three types of video clips can be used to enhance any subject. In combination, these clips can convey a story and complete the news footage, giving it the credibility the narrative needs to keep the viewer watching.

Current video clips

Video clips using current events can be accompanied by a recorded narration or onstage broadcasting an event, whether it is a few hours or a day long. Quickly paired, the presentation can be added to a current national or world news program that is based on specific news. This type of presentation is affordable to produce and credible, as the viewer will trust what they see with their own eyes more than a simple news narrative.

Historical or archive clips

When choosing archival video clips, they are based on past events and have historical or significant value to the viewer. The audience will understand and relate to the progression of the news clip if the old news is linked to current news that involves similar topics or events, such as a court trial or a recognizable public figure. For example, when famous people die, a video narrative often recaps the person’s life with clips from archival news. Viewers remember the person and the video becomes a reliable source of information about that person. Reliable statistics, videos, and other records can be obtained through highly credible government websites such as

Concept News Clips

Concept news clips also add credibility to video productions when based on real events. These are based on certain concepts rather than focusing on real people. Clips of concept news images taken from the groups of people associated with the topic work best. For example, if the topic of the video is obesity or smoking, group clips that represent the topic work best. Concept clips generally move back and forth between a video and the narrator. Other types of concept clips include sports clips, scenes from nature or weather, and disasters.

News video clips create an atmosphere that confers confidence and authority on many projects. There is a great deal of footage available on the Internet for cameramen and news reporters to use. The wide variety of available historical themes and events can help you produce a clean, modern video that’s ready for viewing.


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